For decades, the geospatial industry has highlighted the critical role of mapping, reminding us that 80% of all data has a locational component.
But the big data universe is beginning to explode. We now spend more time using the web on mobile devices than on desktop machines. Countless apps allow us to locate, track or navigate objects in real-time. And by 2020, more than 25 billion Internet-connected devices will contribute to a 4300% increase in annual data production, compared with the data generated in 2009.
Are yesterday’s technologies equipped to map 80% of that?
This unfolding future demands a new kind of map that can locate these emerging possibilities. At Spookfish, we’re ready to show you what ‘where’ really means.